REC — RATIO · HOME

Creativity without measurement is just decoration. We build both, every time.

  • ATL
  • BTL
  • Digital
  • Media Buying
Selected Work

Real briefs, real range.

Every brief is a promise the cut keeps.

By the numbers
a ]0Real clients served
b ]0Films in the library
c ]0Services across 4 pillars
d ]0Studios — Abu Dhabi & Egypt

Brands we've shot this for

LG
Lenovo
UNICEF
EgyptAir
Zain
Cinnabon
Little Caesars
Daewoo
MAXI
Orbit Developments
Kiriazi
Oriental Weavers
SIPES
Monginis
Ashley Furniture
Kazyon Market
Zamil Steel
Abou Ghaly Motors
L'azurde
Pickalbatros Hotels
LG
Lenovo
UNICEF
EgyptAir
Zain
Cinnabon
Little Caesars
Daewoo
MAXI
Orbit Developments
Kiriazi
Oriental Weavers
SIPES
Monginis
Ashley Furniture
Kazyon Market
Zamil Steel
Abou Ghaly Motors
L'azurde
Pickalbatros Hotels
See the full roster →
keep moving

Measured.

Blocking, the rig, the crew, the take — this is what it takes before it's ever a finished film.

JILANY
The Director

Every frame answers to him.

Jilany
Director, Ratio

Bio copy pending — a couple of lines on his approach and reel highlights go here once supplied.

01 / 05The ideaA dinner table, a piano, a chandelier — underwater
keep moving

Made real.

A piano, a dinner table and a chandelier — all underwater. Divers, rigs and a full crew holding every frame: this is what it takes before it's ever a finished film.

How we work
[ 01 ]

Concept

Every brief becomes a point of view before it becomes a shot list.

[ 02 ]

Pre-production

Casting, locations, logistics — measured against the budget, not just the mood board.

[ 03 ]

Production

On set, on schedule, on brand — across TV, BTL activations, and digital.

[ 04 ]

Post-production

Cut, graded, and paced for the platform it's actually going to run on.

We hold the whole process. We don't hand off parts.

Cut.

Measured Creativity, Defined Impact.

SceneYour Brief
DirectorYou
StudioRatio
Take01
DisciplinesATLBTLDigitalMedia Buying